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2008 Alpha Invitation
Massive Publicity & 'Bless You'
Tissue Campaign!!

This campaign is to assist all churches/ organizations to kick start their autumn Alpha Courses .

The tissue pack provides space for your own church/ organization sticker to show details of YOUR Alpha Course - much more effective than a leaflet, right!

Tissue Label DIY 1. Purchase label stickers from any stationery shop. Brand & serial number: Avery L7161 2. Download the WORD template, input your Course & Contact details on the file >> Click here to download 3. Print the info on the labels, stick on the Tissue Packs -> ready to go & give out to the public!

Come! As a unified city-wide church movement & making the most of the Alpha clip advertisment, we encourage churches to send your "Alpha Ambassadors" to take the whole of Hong Kong on the following 4 Sundays (from 2pm to 5pm) in the following locations:

	July 27 - Movie Theatres Campaign
		Alpha Clip showing: 17th - 30th July 11 Broadway movie theatres with 3,500 spots ! At Broadway Palace IFC, Cyberport, Mongkok, Palace apm, Olympian City, Broadway Cinematheque, Kowloon Bay, Tsuen Wan, Kwan Fong, Yuen Long, Kingswood Ginza
Church members distributing Alpha tissue outside cinema
	August 10 - Bus Stops Campaign
		Alpha Clip showing: 1st - 14th August 1,600 KMB buses Roadshow with 358,400 spots ! At all bus stops throughout Hong Kong!
	August 31 - MTR Stations Campaign
		Alpha Clip showing: 20th Aug - 2nd Sept 48 MTR stations on Plasma TV screens at trackside and at concourses with 80,332 spots ! At the entrance of all MTR stations!
	Sept 7 - Tram Stations Campaign
		Alpha Posters: 27th Aug - 11th Sept 50 Tram Stations ! At all tram stations
		Yahoo! HK News website Total: 305,959 impressions
		cinema.com.hk website Total: 100,000 impressions

Action Guide:

1. Each fellowship group from your church (Youth, Workplace, Elderly and Housewife) may take charge of ONE Sunday as mentioned above. However, throughout the entire promotional period (July - September), ad hoc activities to give out the "Bless You" tissue packs are highly recommended.
2. Order your Alpha logo Polo shirts TODAY
3. Order your "Bless You" tissue packs NOW
   
   

 

- Download [Alpha Invitation Promotional Items & Resources Catalogue]

- Download [Promotional Items & Resources Order Form]

For enquiries, please contact Ursula or Pauline at Alpha Hong Kong office (852 2869-1066 / hkalpha@alpha.org.hk)